Each year, designers across the world – across multiple fields – wait for Pantone to release their ‘Colour of the Year’ for the coming 12 months. The colour for 2018 has been announced: Ultra Violet (PANTONE 18-3838).
The announcement comes from the Pantone Colour Institute, who advise Pantone on everything from brand identity to seasonal trends in colour.
Laure Pressman, Vice President of the Pantone Colour Institute, says that the
“Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
And whilst some outside the design industry may scoff at such lofty ideals for the Colour of the Year announcement delivers, this decision does have an influence on people and brands around the world.
A lot of research and thought, and indeed discussions, go into this decision and it is often seen as a fantastic reflection of where society sits across both the design scape and our current emotional placement as a society.
What is Ultra Violet?
So, the colour for next year is Ultra Violet… but what’s the reasoning?
Leatrice Eiseman, Executive Director of the Pantone Colour Institute, says about the decision:
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
The release from Pantone goes on to discuss the primary principles behind Ultra Violet and shades of purple – and much of it is of philosophies around counterculture, reaching for the stars and what the human race has ahead of us in possibilities.
In this announcement, Pantone is telling designers and, indeed, the wider world: go forth and explore without limitations what you’re each capable of.